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Media Planning : |
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The PBG Media team is a combination of high quality experienced professionals, and diligent customer servicing executives, The challenges facing strategic communicators, specifically media planners, in an era of media fragmentation, proliferation, increased audience choice and control is becoming difficult to manage in modern business world.
We're sure we can help anyone to find the perfect advertising-mix and perfect media planning to promote the Business or Organization.
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We can guide on the following topics of Media Planning :
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The calculation of audience ratings, media share, reach and frequency, and gross rating points. |
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The strengths and weaknesses of various media as message carriers, including newspapers, magazines, directories, television, Public-radio& private FM radio stations, outdoor, indoor-kiosks, telephone, and the internet. |
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The use of media planning software in the design of contemporary strategic media plans and ad-campaigns. |
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The process of critically evaluating media options, purchasing or placing strategic communications in media outlets, scheduling media weight in a manner that achieves the result. |
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Develop situation analysis, Marketing analysis, Target Audience analysis, Competitive analysis of different Media. |
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Media-Plan Performance - Reach and Frequency - Effective Frequency Goals,determine Media Strategy, Media mix and vehicle selection for purchase, |
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Media vehicles for press placements (public relations) & Press conference. |
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Brand Development- Logo designing, Graphic Imaging, Slogan/Phrase development. |
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